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About Fulcrum.Works.

A fulcrum is the support about which a lever pivots. The bigger the Fulcrum, the bigger your leverage.

We are Fulcrum.Works.

At Fulcrum.Works we support your media and creative strategy to maximize leverage. Fact based and step by step.

Media Budget Distribution

Is TV still effective for branding? How much digital is needed? Do you need an “always on” strategy? What is the risk of changing your media mix?

Useful Data Collection

How much data is enough? What types of data should be collected to optimize your media mix? What type of data holds value over time and what becomes useless?

Media Mix Modeling

What kind of actions should you take based on the media mix modeling results? Setup a new test? Shift, increase or decrease budgets? Change Campaign timings?

Creative Building Blocks

Get to know why some creative concepts are more effective than others. How do people process advertising? How to build mental market share? Which creative elements are crucial for success?

OUR COURSES.

Fact based marketing and your organisation.

We studied, fact checked, measured and applied marketing research from many sources. Are you ready to take a deep dive into the world of fact based marketing? Take one of our workshops or courses.

Learn more.

One hour C-level intro.

Book our one hour C-level introduction to the facts of marketing that your competition might already know about.

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Team intro workshop.

Your creative and/or media team on the same page? Book our 4 hour basic workshop on the facts of marketing.

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Advanced workshop.

Let us tailor a fact based workshop on your organisational specific measurement, creative or media distribution challenges.

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Personal intro.

Interested and want more information? Book us for a free one to one, 1 hour, acquaintance and introduction on how to grow brands.

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Optimize your media.

Media is one of the levers to build your brand and increase your performance. Build a media strategy that supports both.

Media Mix Modeling

Modeling is a complex coordination of data streams, analysis and reports. What to do first and how to react to the outcomes? We can support!

Campaign Reporting

Just received a fourty slides thick powerpoint deck and struggeling to fugure out if the campaign was succesful or not? Let us help.

Media Budget Distribution

What kind of channels should be part of your media mix? Do you reach enough of your potential buyers? We help defining a basic distribution.

Digital Technology

Is the cost of your digital (targeting) technology outpacing the benefits you get? Or is it a hard needed investment that brings future returns.

Data Collection

How much data is enough? What kind of data is essential, where are biases and how should partners store and process data.

Campaign Timing

Timing is a big factor of influence of campaign succes. We can help you determine campaigntimings to increase you campaign succes.

Stay in touch with us.

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Our Team

Peter van Leeuwen

Media and Data Strategist.

Direct and open strategist experienced in steering, implementing and execution of media strategies, optimization via marketresearch, media mix modeling, multi touch attribution modeling and creating media agency steering structures.

Rindert de Lange

Marketing and Communication Strategist.

Fact based strategist experienced in people & project management, proposition development, segment management, repositioning & rebranding projects, marketing communication, marketing strategy in the B2C and B2B segments.

Rob Steffe

Marketing Technology and Data Specialist.

Marketing technology and data science evangelist, passionate about collaborating and steering cross-functional project teams to maximize marketing performance through personalization, cross channel marketing, data science and marketing automation.

Latest Blog

Discover the latest Kickstarter for business success

Facts are the best drivers for business success; and as you might know, we’ve started Fulcrum.Works because we want to drive organizations’ transition from gut feel to fact-based marketing.

The first period of building a new company is challenging and fun. For Fulcrum.Works it has been a celebration of many wonderful companies that already worked and want to work with us. But there are still enough challenges to be tackled.

Peter van Leeuwen August 5, 2018 0

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Get in Touch

Contact us to learn more, for inquiries and/or bookings. We are agency, media, channel, creative, role, strategy agnostic and are able to support on every level of your organisation.

Fulcrum.Works
KVK 27298630

Contact info

2676 BH, Maasdijk , The Netherlands

0031618424017

info@fulcrum.works